BOOMER PROJECT

The Nation's Authority on Today's Boomer Consumer.

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Did You Know?

Peak age for suicides (in 2004): 45 to 54 year olds. Number of suicides in that age bracket: 6,906

News

Press Releases

Surveys Show Boomers Drive U.S. Consumer Confidence, Remain Nation's Wealthiest Consumer Group
New Book Also Released by Founders of the Boomer Project: Retailers Remain Focused on Younger Age Groups, Despite Boomer Wealth, Spending and Attitudes
July 17, 2007

World's Most Powerful Baby Boomer President George W. Bush Turns 60
The Mid-Point of the New "Middle Age"
July 6, 2006

The 18-49 "Golden Demographic" Is Dead
The Next Decade Belongs to Those Age 50+
March 30, 2006

When It Comes to their Health, Baby Boomers Act Like Ponce De Leon
Pursuing the Fountain of Youth through Water, not Diet and Exercise
December 29, 2005

Media Queries

Matt Thornhill
matt@boomerproject.com
(804) 342-1773 (p)
(804) 690-4837 (c)