In the News

The Boomer Project's research has been garnering national media attention since late 2003. Our executives are frequently sought out for opinions and observations about Baby Boomers and how to market to them.

The Boomer Project is often called upon to help journalists and reporters with stories about today's Boomer Consumer. We are happy to provide background information as well as comment on stories and articles. Contact Matt Thornhill at (804) 690-4837 or matt@boomerproject.com.

Recent Articles & News Stories

"The big bang of older TV viewers" -- February 24, 2014
Los Angeles Times

CBN

" Not Old Yet: Boomers Take Marketplace by Storm" -- July 22, 2011
CBN News

Canada.com

" Canada's seniors shape modern society" -- June 28, 2011
Canada.com

USATODAY
" Regrets? Boomers have a few about money and health" -- March 22, 2011
USA Today

WSJ
" Television's Senior Moment" -- March 9, 2011
The Wall Street Journal

CNN Money

" Killing the myth of the 18-49 demo" -- January 2, 2011
CNN Money

Fox Business

" What Boomers Want for Christmas" -- December 20, 2010
Fox Business

NPR

" How Health Care Overhaul Affects Baby Boomers" -- December 14, 2010
NPR's Morning Edition

Fox Business

" 'Boomer' No Longer Synonymous with 'Consumer?'" -- November 15, 2010
Fox Business

USATODAY
" Big-spending Boomers bend rules of marketing" -- November 16, 2010
USA Today

"Advisors with Financial Planning Expertise Sell More" -- March 6, 2009
On Wall Street

"Compelling Images Key to Selling to Boomers" -- March 6, 2009
Life & Health National Underwriter

"Behavioral economics, your boomer clients — and you" -- March 1, 2009
Boomer Market Advisor

"A Need that Recession Can't Stop" -- Feb. 17, 2009
Dallas Morning News

"5 Ways to Play it Forward" -- Jan. 19, 2009
US News & World-Report

"The Spending Orgy is Over" -- Jan. 19, 2009
Newsday

"The Boomer Boom" -- Nov. 1, 2008
CRM Magazine

"Boomers as Buyers" -- Sept. 9, 2008
MerchantCircle.com

"Retailers told to push 'green' marketing" -- Sept. 6, 2008
TMC News

"Demand for Specialized Sunwear" -- May 8, 2008
HealthNewsDigest.com

"Boomers say that if they could turn back time, they’d save more money" -- May 5, 2008
Richmond Times-Dispatch

"Parents, adult children need to talk it out" -- April 28, 2008
The Daily Courier (Prescott, Ariz.)

"Facing aging: Families avoid crucial conversations" -- March 27, 2008
Pittsburgh Tribune-Review

"The Power of Attraction: Calling All Boomers to the Peace Corps ..." -- January 22, 2008
Boomer Radio

"Tech giants target older buyers — and their cash" -- November 30, 2007
USA Today

"Throwing the Pitch to a Different Target" -- September 12, 2008
Washington Post

"Top of the heap, not over the hill" -- July 25, 2007

Enquirer
"Milk to reduce cholesterol level" -- June 29, 2007

USATODAY
"Some Funerals Evolving into Life Celebrations" -- May 4, 2007

Marketwatch
"Backup Plan: Working in retirement may not be so easy; here are tips to stay in the game" -- March 15, 2007

Entrepreneur
"The Baby Boomers Are Coming" -- How Can You Help Your City Prepare? -- March, 2007

Nightly Business Report
"America's Changing Demographics" -- Transcript from news broadcast on PBS series -- February 19, 2007

AP Logo
"Older Snowboarders to Markets: Cater to Us, Too" -- February 17, 2007

Miami Herald
"Spoils of Love" -- February 11, 2007

ABC News

"Sympathy for the Devil: Dead Rock Stars Sell Their Souls" -- January 24, 2007

Best's Review
"Large and in charge" -- Article only available to subscribers -- February 2007

Media Post Publications
"Marketing to the maturing woman's heart, mind, and spirit" appearing on OMMA, the magazine of online media, marketing and advertising -- January 31, 2007

Barron's
"Delusions of Retirement Solvency" -- Article only available to subscribers -- January 22, 2007

Chattanooga Times Free Press
"Taking a Closer Look at Boomers" -- article announcing a new initiative by the paper to regularly run stories specifically for Boomers. -- January 21, 2007

Rochester Democrate and Chronicle
"Boomers trace their own pattern: Spending, career paths and retirement outlook can take some surprising turns" -- January 14, 2007